For successful eCommerce business, it is essential to have powerful and long lasting relationships with your customers. There are many other channels to generate traffic and sales which you can find from Google in present months / years, email persists to be one of the most important tools for bringing online sales. Being consistent, and regularly informing your present customers and increasing new customer about new products through eCommerce email marketing is something more than just hitting some inboxes.
Let’s go through some of the important recipes’ which are essential for today’s eCommerce business:
1. Select your email marketing service provider carefully.
Always ask certain questions from your service provider about domain verification, providing documentation and verification process, records of emails list they are sending as dashboard report, and see to it that they follow the latest trends, rules and regulations, avoiding spam, using opt-in process and other relevant practices they are following.
2. Use email acquisition
Repeatedly said, using email blast for spreading ecommerce business to any email addresses ends up in spam folder. To avoid this, collect organic database of email lists and always ask for permission to deliver them promotional emails.
3. Proper Engagement with your email subscribers
Create your landing form and ask your subscriber to verify their email cause this helps to keep your list clear and appropriate and immediately start building relationship with them. After verification send them welcome email for them to gain trust on you.
But, do not discontinue there. Try to send a series of appropriate and timely ecommerce email campaigns that optimistically strengthen your brand and offerings to put the right expectations and make your email recipients engaged.
4. Utilize your Triggered Email Marketing Campaigns
Do not compile triggered email campaigns to a welcome email or shopping cart renewal message because this type of email messages or headline has a higher open rates and click-through rates then group and email blast campaigns.
You need to take into consideration about triggered email marketing post-purchase campaigns such as product review request and relevant products, re-order products, consistent re-engagement sent through email campaign to reconnect inactive members and make them again active which is one of the most important element for eCommerce website.
5. Always track your Email results
Keep checking your email reports and clean your email list after every email campaign you shoot out. Don’t just concentrate on opens, clicks or conversion, but all watch out Opt-outs, bounced, complaints, unsubscribed, invalid emails, as well. Ask your service provider to regularly update the server scripts to remove any email ids that marks your message as spam and those contact details that gives hard / soft bounces. You also need to take responsibility about knowing that these addresses are being updated regularly and properly. Immediate action is required to resolve all the complaints coming from a specific domain. Email deliver-ability stats for your eCommerce email marketing campaign gives you a clear picture how you need to make essential use of next email campaign.
These are some of the recipes which you need to keep practicing which leads to maximizing your sales lead for your online shopping store with your eCommerce email marketing campaign.
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