By: Mobile Academy
WHO is your target audience?
One of the first things you need to consider when putting your business on mobile is your target audience. Define your demographics—if your target audience includes smartphone-savvy users in any age category (it’s true what they say, everyone and their grandmother has gone mobile…), a mobile app can give your business or brand a serious boost. These types of users don’t simply want a mobile app from your business—they expect it. If your customers belong to the remaining few who, for whatever reason, don’t own or use a smartphone or apps, then you’d probably do best to invest your resources elsewhere.
WHAT can an app do for your business?
Building an app for your business because everyone else is doing it is a smart business move and a good place to start. But as you move forward, you need to consider what, specifically, you want your app to do. As app capabilities go, the sky is the limit. You can use an app to drive customers to your place of business with map and directions features, include online services that let your customers order food on the go, integrate scheduling options that make it easy for your users to book and manage appointments or reservations, and so much more. You can promote your business with your app using coupons, special promotions, and social media, and engage your customers regularly by sending them alerts, offers, and updates with geo-targeted push notifications. Not to mention all the trees you’ll be saving by getting rid of those cumbersome flyers…
WHERE is your focus?
As a business owner, your focus is on your customers. And one of the best ways to keep your customers happy in this day and age is to give them a mobile app. The advantages of going mobile are twofold—added value for your customers means infinitely added value for your business. Your customers get the conveniences they have grown to expect from any business they patron, like click-to-call buttons, menus at their fingertips, instant reservations, and in-app shopping options. And you get to reap the benefits of their loyalty, the new business they drive when they share your app on social media networks, and the glowing reviews of your business they write and share with everyone they know.
So where do you build your app? Building a custom app for your business can tax your time and wallet if you hire a professional developer to get the job done. Luckily, you have some excellent alternatives at your disposal. There are great DIY (Do It Yourself) app-creation platforms available to help you build a professional custom app yourself efficiently and cost-effectively. With the right app-creation service, you can build a stunning, low-cost, top-quality app for your business in literally minutes, without any experience, technical know-how, or coding skills. Another huge advantage of using an app-creation platform is free app submission services like those offered by Conduit Mobile. Publishing your app at the leading app stores, i.e., Apple or Google Play, can be a tedious process, especially if you’re a beginner, and having experts who know their way around app publishing do all the work for you is invaluable. All you have to do is sit back and watch your app go live at the marketplaces.
WILL the profits justify the cost?
Creating and publishing an app is an investment. And like any investment, there are costs involved. App-creation platforms charge a premium membership fee, and the main app stores like Apple and Google Play require you to pay an annual or one-time fee, respectively, to publish your app with them. Having said that, the potential benefits of having a mobile app by far exceed the price you pay to create and publish it.
Apps have enormous monetization options that are exclusive to mobile. For one, an app enables you to generate a constant revenue stream by sending your users coupons, promotions, and exclusive offers. Recent research suggests, in fact, that adding an app to your business increases your 16-40 clientele group by as much as 60%. And according to recent polls, app users who have a coupon for a local business are more likely to patron that business than a competing corporate store that already offers coupons. Having an app also means enhancing customer loyalty with promotions and rewards for repeat purchases, like mobile punch cards. Even a simple feature like a map can bring more people to your doors. The bottom line? Run the numbers, and see for yourself. And last but not least, keep this in mind: in today’s mobile environment, an app is the absolute number-one way to bring in new customers, keep in touch with the old ones, and keep them all engaged and coming back to your business again and again.
WHY is a mobile app important?
Mobile apps have revolutionized the way consumers shop and behave in general. By simply adding an app to your business, you’re connecting with your clientele on a level that hasn’t been possible before the introduction of mobile technologies. Shopping has never been easier, interaction has never been greater, and the convenience that apps have brought to the game of commerce is unprecedented. All this equals increased customer loyalty, which in turn, equals greater spending. In the past year alone, the use of apps among consumers has grown a staggering 500%. Customers are now more likely to shop at businesses that have an app, and businesses with apps are more likely to stay in business. App are anything but a current trend—they’ve become the way customers do business, and it looks like they’re here to stay.
So the need to create a strong mobile presence these days is obvious, and up to this point, we’ve been talking about mobile apps, as they are the optimal solution for most businesses who have decided to go mobile. But they’re not the only solution — some businesses prefer a mobile website to a mobile app. What’s the difference, and which best suits your business?