1. Don’t take yourself too seriously.
It should be obvious, but social marketing is about being social, and that means you need a good personality to make your brand likable.
2. Inbound is not enough.
Each of the tactics described in social marketing guide can work on their own. But, for a business to benefit fully from them, they should be combined with outbound
marketing. Never underestimate what a bit of paid promotion can do for your business.
3. You must have good content and solid offers.
Without well-produced, engaging content, any and all tactics you employ will most likely fail.
4. You will need a strong call to action.
The tried-and-true, strong call to action is just as important in social media as it is anywhere else.
Be clear about what you want your audience to do after consuming your content or engaging with your brand.
“Focus on how to be social,
not on how to do social.”
best-selling author of ‘the now revolution’.
5. Always add value.
At the end of the day, if you are not providing some sort of value to your prospects and customers,
you are not doing your job and social media will never work for you.
6. Never forget that social is a two-way street.
No one likes being talked at. Yes, broadcast your message, but remember to keep the lines of communication open in both directions.
When contacted, always respond quickly and sincerely. Be sure to mix up your messaging and use a combination of content and offers.